Watch the recording of our London launch event on demand.

Marketing Anchors is a mirror and a roadmap for marketing resilience in the face of complexity.

Marketers are expected to know more and move quickly, making a foundational knowledge of marketing imperative. Yet only 35% of marketers passed a test of foundational marketing literacy.

Speaking to 1226 marketers, we learned that training in marketing positively impacts how confident and happy in their jobs marketers feel. It also shows benefits such as how well institutional knowledge is preserved, marketing team influence, budget advocacy and their likelihood to remain in marketing.

These are critical levers to facing complexity, protecting against short termism and ultimately a competitive advantage.

Access the recording from our in-person launch event on the 19 March in London, featuring Mark Ritson.

Want to explore Marketing Anchors further? Click here to download the report.