"The most important marketing story of 2026", Mark Ritson, Founder, MiniMBA

Marketers are expected to know more and move quickly. Knowing the foundations of marketing should be a given because speed is not the enemy but uninformed speed is.

Yet only 35% of marketers have a foundational knowledge of marketing.

More than a thousand marketers. Four countries. We learned that marketing capability can compound advantage while competitors are distracted, constrained, or invisible.

Our new report ‘Marketing Anchors’ is a rallying cry to the industry to invest in their teams and marketing capability.

Download a copy of the report today.