How Michelin Leverages Synthesio to Turn Social Insights Into Action

On-Demand Webinar 

Michelin relies on Synthesio's Social Intelligence Suite and consulting expertise to operate and succeed in the following areas: brand intelligence, crisis management, campaign performance, product tracking, and events.

In this webinar, co-hosted with Pierre Vitard, Brand & Communication Intelligence Manager at Michelin, we will share how Michelin turns social insight into action. We will discuss Michelin's methods and organizational best practices, covering detailed examples and results. Topics include:

  • Why social data and turning insights into action is critical to Michelin's success
  • How Michelin drives a data-driven culture and approach across its teams and departments
  • The primary use cases covered by Synthesio
  • A deep dive into three detailed examples: Brand Intelligence, Campaign Performance, and Event Sponsorship
Join us for a webinar packed with actionable takeaways.

Our Speakers:

Pierre Vitard
Brand & Communication 
Intelligence Manager,

Alexis Lebon
Senior Customer Success Manager,
Synthesio, an Ipsos company
Olivier Bertaux
Regional Account Manager,
Synthesio, an Ipsos company

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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