Learn how to create a successful social listening strategy in 5 steps 


Social listening has become a must-have for brand, communications, PR, and marketing professionals to understand their audiences, evaluate their performance, and keep up with consumers. But without a proper strategy, you won’t unlock the full power of social data. In this webinar, we’ll share the five most important steps to create a social listening strategy that turns data into better, faster business decisions.

Join us to learn:

  • How social listening can help achieve your business objectives and goals

  • How to get started with a social listening program

  • Tips for achieving quick wins with social data

  • Key metrics and KPIs to measure success


Introducing our team of speakers

Robin Guillemot and Emma Huff of Synthesio Marketing will be joined by product expert and Senior Solutions Engineer, Hannah O'Farrell. We're also thrilled to welcome Uma Saravanam, Research Manager at Ipsos SIA, who will present a client case study. The team will provide actionable tips and client case studies, and show you how to use social listening tools to answer your business questions. 





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Uma Saravanam
Research Manager
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Hannah O'Farrell
Senior Solutions Engineer
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Emma Huff
Content Marketing Manager
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Robin Guillemot
Product Marketing Specialist

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.


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