From Trend Detection to Predicting Impact

On-Demand Webinar

Today's consumers move faster than ever. As outlined by Forrester, "organizations don't just need to keep pace with their consumers, they need to stay ahead of them".

To plan your next strategic move and gain a first-mover advantage, you need to detect, analyze, and predict the future trends that matter.

To see beyond the buzzwords, join our webinar and learn the ingredients of successful Trend Detection projects:

  • Methodology and analytical frameworks

  • The combination of Human and Machine intelligence

  • Best Practices - Different trends, cannibalization, micro vs macro trends, data hybridization…

  • Real-life example - Showcasing a Trend Prediction Model built for a food company

Introducing our Speakers

Leading the Webinar will be Andrew Bonnici, our head of solutions consulting and veteran of consumer intelligence projects. Also co-presenting is Sandro Kaulartz, Chief Research Officer for SIA at Ipsos. An expert in trend detection, Sandro is a frequent speaker and has been recognized for developing an analytical framework with MIT called "Innovation Spaces", a unique way to spot unmet consumer needs and innovation opportunities.


Sandro Kaulartz
Chief Research Officer

Andrew Bonnici
Head of Solutions Consulting

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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