Social data provides fast, actionable insights into consumers' thoughts, behaviors, and feelings. When applied correctly, these insights can fuel business decisions in innovation, brand, content strategy, and more. Yet many brands struggle to make use of social data due to a lack of resources or know-how – or simply the perception that it takes too long to find real insights.
Ipsos Synthesio has developed Topic Modeling, a bottom-up discovery that engine uses machine learning to identify unknown patterns and themes in social conversations. By removing human bias and preconceived notions, Topic Modeling can help brands uncover consumer trends, detect unknown signals and patterns that affect their brand, and identify unmet needs for product innovation.
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Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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