Topic Modeling Best Practice Guide
Learn How Synthesio’s Topic Modeling Helps You See Around the Next Corner
Being consumer-centric, at speed and scale, is really hard. Despite all of the data out there, we fall back to gut decisions. But rather than data access, the real challenge is structuring the data and finding actionable insights.
In this guide, we will show you how Synthesio’s bottom-up discovery engine, Topic Modeling, surfaces new, emerging and hidden themes by reading, categorizing and labeling millions of consumer conversations for you.
- The consumer intelligence challenges and opportunities facing today’s firms
- How Synthesio’s Topic Modeling capability works and identifies consumer-defined themes
- Application to various insight use-cases like product innovation and trend detection
- A repeatable process for leveraging Topic Modeling across the Synthesio experience
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.