Synthesio Use Case Guide

Brands need to focus on what consumers are saying online in order to make fast, consumer-centric decisions. Synthesio's platform, built on AI-powered algorithms, can uncover relevant insights from changing consumer behavior, emerging trends, and target audiences.

Discover the benefits of the following use cases, along with examples:

  • Category Research

  • Trend Research

  • Innovation and New Product Development (NPS)

  • Brand Intelligence

  • Industry Scan

  • Audience Analysis


Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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