The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021
The Forrester New Wave™ evaluates and compares top products in emerging technology markets. According to Forrester, AI-enabled consumer intelligence platforms "enable enterprises to use insights from data from outside their firm (e.g., social, web, and/or consumer data) and combine it with their own data (e.g., CRM, website)...delivering actionable insights on emerging trends, outliers, and unexpected shifts or changes in behavior."
What You'll Learn in This Report:
Forrester evaluated the nine most significant providers in the emerging AICI category, evaluating and ranking vendors across 10 criteria. With applicability to a range of roles such as customer insights, customer experience, marketing, innovation, and product development, "professionals can use this report to select the right partner for their AI-enabled consumer intelligence needs."
Synthesio Recognized as a Leader:
||According to the Forrester report, Synthesio "Offers the strongest proactive explanatory capability," and "Synthesio's reference customers tout the engaged, consultative, and thorough services partnership for getting them up and running." Forrester's evaluation gave Synthesio differentiated ratings in the Data Sources, Domains and languages, Analytics and reporting, Product roadmap, and Market approach criteria.
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.