Recent Ipsos and Synthesio research has shown that climate change is still a top concern for global citizens. Online, conversations related to extreme weather events and global awareness days have reached all time highs. For consumers, brands, governments, and NGOs alike, embracing sustainable alternatives seems like part of the solution, but what does that really mean?

To get a broader view of how consumers think and speak about sustainability, Ipsos experts used Synthesio’s AI-powered trend detection engine, Topic Modeling, to analyze social mentions related to #sustainability. The results provide an inside look at:

• How consumers define sustainability, including the most-discussed topics on social media like water, packaging, and sustainable fashion
• The net sentiment of sustainability topics
• A mapping of the micro and macro issues that are top of mind for consumers
• How brands can use social data to understand the implications of sustainability conversations