Super Bowl LVII Social Insights
A Synthesio Report
Super Bowl LVII was full of surprises – from Rihanna’s Halftime Show performance to celebrity cameos, controversial ads, and questionable referee calls. To keep up with online reactions, Synthesio tracked and analyzed 2.2 million mentions in the US related to the game, performances, and ads. The results reveal what viewers thought of the Super Bowl, which brands sparked buzz, and the top trending topics on social media.
Download our latest report to learn:
- The conversation themes driving social mentions leading up to the Super Bowl and during the game
- Which ads and celebrities stood out online
- How social media users reacted to the first Apple Music Super Bowl LVII Halftime Show
- ...and more!
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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