Super Bowl LVII was full of surprises – from Rihanna’s Halftime Show performance to celebrity cameos, controversial ads, and questionable referee calls. To keep up with online reactions, Synthesio tracked and analyzed 2.2 million mentions in the US related to the game, performances, and ads. The results reveal what viewers thought of the Super Bowl, which brands sparked buzz, and the top trending topics on social media.
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Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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