In 2022, insights teams are increasingly looking at social data and platforms like Twitter as a new way to spot market trends and see unmet consumer needs. Meanwhile, marketing teams know that social data alone isn’t sufficient to fully understand consumers or their intent. Other data sources can offer detailed feedback on products (forums or blogs), tracking customer satisfaction (opinion surveys), or even uncovering purchase intent in the moment (search analytics).
Watch our webinar on-demand with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde, we also discuss:
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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