Over the past year, major shifts have occurred in the social media world. Elon Musk took over Twitter, platforms like TikTok and Instagram continued to push creators towards video content, and the influencer marketing market continued to boom, reaching an estimated market size of $16.4 billion. Meanwhile, debates around privacy, mental health, and big tech's role in controlling the spread of misinformation continue to spark controversy. But did any of our social media habits really change?
We conducted a 5-country survey across the US, Canada, France, China, and Japan using FastFacts, Ipsos.Digital's ad-hoc survey solution, to ask respondents about their social media usage habits. The results show which social platforms and networking sites they use, their primary purposes for using the platforms, and which types of content they find most useful.
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Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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