2023 Social Media Usage Report

An Ipsos.Digital and Ipsos Synthesio Report

Over the past year, major shifts have occurred in the social media world. Elon Musk took over Twitter, platforms like TikTok and Instagram continued to push creators towards video content, and the influencer marketing market continued to boom, reaching an estimated market size of $16.4 billion. Meanwhile, debates around privacy, mental health, and big tech's role in controlling the spread of misinformation continue to spark controversy. But did any of our social media habits really change?

We conducted a 5-country survey across the US, Canada, France, China, and Japan using FastFacts, Ipsos.Digital's ad-hoc survey solution, to ask respondents about their social media usage habits. The results show which social platforms and networking sites they use, their primary purposes for using the platforms, and which types of content they find most useful.

Download our report to learn about:

  • The most popular social media platforms across the five surveyed countries
  • The primary purposes for using social media platforms and networking sites
  • How internet users leverage social media to find new products to try or buy

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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