Social Listening 101
What is it and why do you need it?
Every day, consumers turn to digital platforms to talk about your brand. On Facebook, Twitter, Reddit, review sites, user forums, and more, consumers share what they love, what they hate, and which competitors they prefer.
Beneath all of this social activity is a deep well of insights about consumer behavior and preferences - and a strategic advantage for top companies around the world. With social listening, you can understand and take action on insights revealed by social data to build better go-to-market, brand, and marketing strategies.
In this report, you’ll learn everything you need to know to get started with a social listening, including:
- What is social listening
- What can you expect from a social listening platform
- How can social insights can help you make better decisions and achieve business goals
- Real-life examples of how leading brands use social listening to make better business decisions
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.