The Rise of No/Low Alcohol: Motivations, Moments, and Innovation.

From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.

We were delighted to have Emese Pinter join us for this session.
As Global Consumer & Brand Insight Manager at Asahi, she brought a valuable perspective to the discussion.

For several years, Asahi has been collaborating closely with Synthesio on social and search intelligence initiatives — leveraging data to stay ahead of industry trends, monitor brand performance, evaluate campaigns, and understand evolving consumer behaviours.

In this exclusive webinar, we shared:

• The motivations and preferences driving out-of-home consumption vs in-home consumption
• The categories, flavours and formats that consumers crave
• Generational differences
• The opportunities brands can seize to stay ahead

Even if you’re not directly involved in the beverage industry, this session offers powerful insights into how Synthesio enables brands to decode market trends, understand evolving audiences, and anticipate what’s coming next.