Finding Social Insight Beyond Facebook, Twitter, and Instagram

On-Demand Presentation

At Observe Summit 2022, Ipsos Director of Social Intelligence Duncan Fergusson, discussed why brands should look beyond mainstream social platforms like Facebook, Twitter, and Instagram to spot consumer insights. Watch the webinar on-demand to learn our top tips for determining which sources to analyze - and how to turn social data into insights you can use to answer real business questions.

You'll also learn:

  • Which social sources provide the most tangible, qualitative consumer perspectives
  • Which social platform is first to break stories, share viral content, and incubate new consumer trends
  • When and how brands should use data from reviews, forums, and blogs

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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