Case Study: How L’Oréal Uses AI to Predict Consumer Trends and Stay Ahead of Competitors

A Synthesio Case Study

L’Oréal is the world’s leading cosmetics brand, but remaining a leader in their industry and developing innovative products means keeping up with – and staying ahead of – consumer beauty trends. To seize an innovation opportunity, L’Oréal teams must be able to detect and predict beauty trends at least 6 to 18 months before they become mainstream. That’s where social data and artificial intelligence come in. 

Download this case study to learn how L’Oréal:

  • Launched their “TrendSpotter” program to analyze social data from over 3,500 online sources 
  • Uses artificial intelligence to detect trend signals about what’s hot and what’s emerging in the beauty industry 
  • Brings together human and machine teams to deliver innovative beauty products 

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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