Decoding Internet Fashion: 20 Aesthetics for 2023

A Synthesio Report

Social media has disrupted the fashion industry in more ways than one. Apps like TikTok and Instagram have given rise to thousands of subcultures and cultural aesthetics around the world. Fashion influencers now provide more than just inspirational content; they’re brand ambassadors and trendsetters. In 2023 and beyond, retail and luxury brands must tap into social media to keep up with consumer styles and trends.

Using Synthesio technology, we analyzed millions of social media conversations related to internet fashion aesthetics, from Cottagecore to Coastal Grandmother and Light Academia, to find out what’s trending. Download this report to learn:

  • The 20 trending aesthetics you need to know
  • How the popular styles stack up on social media, and what internet users are saying about them
  • Challenges and opportunities for brands, including which problematic aesthetics are sparking controversy on social media
  • How to use social data to track fashion trends and influencers in real-time

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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