Discovering the "Next Big Thing" is the ultimate goal for many organizations, and yet, the rate of innovation failure continues to rise. While many aim to deliver breakthrough innovations, most end up with variations of existing products."
Join our Innovation Spaces launch webinar and get inspiration to rethink your innovation discovery and design process by truly putting consumers at the heart of your innovation front end.
In partnership with the MIT Innovation Lab, Synthesio & Ipsos developed a new methodology leveraging big data and semantic AI to uncover:
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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