The latest update of our Global Trends 2023, comprised of 24,220 interviews across 31 markets, shows signs that today’s crises are causing people to retreat and focus more inwardly on themselves and their world rather than on the broader problems swirling around them.

Download our report to discover five stories to monitor and prepare for:

• Story 1: The polycrisis wears on
• Story 2: Climate action collides with reality
• Story 3: Brand values lose ground to value brands
• Story 4: Science faces headwinds
• Story 5: Globalisation: a local story

Also in this report, we uncover how the six Macro Forces from our main launch earlier this year are interacting to amplify both positive and negative outcomes over the next few decades, and we review the changes we see in our Global Trends framework.

About the Ipsos Global Trends programme

Since 2013, Ipsos Global Trends has been providing the data needed to make decisions for a range of plausible future scenarios.

Click here to learn more about Ipsos Global Trends.