What Gen Z and Their Friends Are Saying About Fashion - Insights From Social Data 

A Synthesio Report

The fashion industry has undergone significant disruption over the past few years. From “converging” – and emerging - channels, COVID and supply chain disruption, to the rising impact of social media platforms like Instagram and TikTok, it’s never been more important for brands to keep up with evolving consumer perceptions and demands.

Plus, Gen Z has presented new challenges and opportunities for brands: the younger, “woke” generation tends to buy from companies that align with their values. They’re also the biggest users of social media and frequent their favorite sites to share opinions, follow influencers, and discover new brands.

To learn more about what online consumers are saying about the latest fashion trends, we analyzed 3.4 million online conversations using Synthesio’s AI-enabled consumer intelligence platform.

Download this report to learn:

  • Which fashion trends are getting the most, and least, social media attention
  • What online consumers have to say about fast fashion - and who’s receiving the blame for fast trend cycles
  • Five insights about Gen Z fashion lovers including their top brands, media publications, and influencers 

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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