What Online Consumers Are Saying About Electric Vehicles - And How the 2022 Models Stack Up

A Synthesio Report

The automotive industry has faced significant disruption over the past few years; supply chain issues have left little inventory and long wait-times for shoppers, and electric vehicle (EV) manufacturers have disrupted the standard dealership purchase journey with new direct-to-consumer models. Meanwhile, global trends in sustainability and climate consciousness have brought conversations about EVs to the fore. 

To find out how the EV trend is evolving - and who the target audience segment really is - we analyzed more than 14 million online conversations over the past 6 months. Download the report to learn:

  • Which electric vehicle models are leading by volume and sentiment in online conversations
  • The top purchase motivations driving online consumers to consider an EV purchase
  • Consumers’ barriers to purchase electric vehicles
  • The hobbies, interests, and online behavior of potential EV buyers 

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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