Social Media Learnings from Earth Day 2023 in India

An Ipsos Synthesio Report

Despite the urgent need to address climate change, conversations related to Earth Day saw a significant drop in India compared to the previous year. In a new report, Ipsos Synthesio India explores 127,000 online conversations to discover insights on the top themes, brands, and personalities that drove Earth Day buzz.

Download our Earth Day 2023 in India study to learn:

  • The top conversation themes discovered by Topic Modeling, our AI-powered discovery engine
  • How brands like Aditya Birla Group and ICICI Bank stood out in online conversations
  • Which personalities sparked social buzz
  • What the lack of online momentum around Earth Day could mean for brands – and how they should think ahead to Earth Day 2024

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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