According to the latest Ipsos’ What Worries the World survey, Unemployment is currently the second greatest worry worldwide, behind the pandemic. In August, four in ten respondents selected it as one of the most critical issues facing their country today. And indeed, as most European countries are preparing for or already facing a recession, new consumption habits are emerging: consumers won’t spend their money as they used to.

In this global context of worry and uncertainty, it's more essential than ever for brands to tap into consumer emotions to remain top of mind. This session will help marketers with their strategy through Social Intelligence by understanding:

  • How to use social to explore underlying consumer emotions and use it as a strategic direction
  • Success stories of small, emerging brands and products through Lockdown
  • How to stay ahead of the curve by spotting digital cues of evolving consumer behaviours
Hear Felicity Edwards, Associate Director at Ipsos Social Intelligence Analytics in the UK, and Hannah O'Farrell, Senior Synthesio Solutions Engineer, engage in a lively dialogue driven by data-backed findings and brands use case stories.

Our Amazing Speakers:

felicity-headhsot.png hannah-headshot.png
Felicity Edwards
Associate Director at Ipsos, Social
Intelligence Analytics
Hannah O'Farrell
Senior Solutions Engineer,
Synthesio, an Ipsos company

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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