Consumer Coping Strategies in the Cost of Living Crisis
Inflation has topped the list of global worries for more than 12 months. Over four in ten (42%) say it is one of the biggest issues affecting their country. Record-high prices, especially in food and gas, have forced many of us to change our spending behaviors and adopt new budget-friendly habits.
Watch our webinar on-demand as we explore social data from the US and UK to learn how consumers are really coping. By analyzing millions of online conversations, we uncover consumer “lifehacks” in times of economic uncertainty and address what these coping strategies mean for brands.
Ipsos Synthesio experts Pavel Lebedev and Sandro Kaulartz will discuss:
Pavel Lebedev Associate Director Ipsos Synthesio, UK |
Sandro Kaulartz Chief Innovation & Product Development Officer |
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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