Consumer Coping Strategies in the Cost of Living Crisis

On-demand webinar

Inflation has topped the list of global worries for more than 12 months. Over four in ten (42%) say it is one of the biggest issues affecting their country. Record-high prices, especially in food and gas, have forced many of us to change our spending behaviors and adopt new budget-friendly habits.

Watch our webinar on-demand as we explore social data from the US and UK to learn how consumers are really coping. By analyzing millions of online conversations, we uncover consumer “lifehacks” in times of economic uncertainty and address what these coping strategies mean for brands.

Ipsos Synthesio experts Pavel Lebedev and Sandro Kaulartz will discuss:

  • Applying Ipsos Synthesio’s framework to social data to understand cultural values and adaptation strategies
  • The top sectors and spending categories discussed online in connection to the cost of living crisis
  • New behaviors revealed by social data, including how consumers are “hacking the system” to save money
  • How to map consumer signals from social data to business implications
Introducing our Speakers

pavel lebedev
DK-EV-Speaker-Sandro Kaulartz-80x80.jpg
Pavel Lebedev
Associate Director Ipsos Synthesio, UK
Sandro Kaulartz
Chief Innovation & Product Development Officer

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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