Climate Change: How the Conversation Is Heating Up on Social Media

A Synthesio Report

Climate change remains a top concern for global citizens – and a hot topic on social media, accumulating more than 60 million mentions over the past 12 months. Consumers, brands, politicians, NGOs, and celebrities have all taken to social to share news coverage of extreme weather events, the dangers of ignoring climate change, and even personal tips for leading a more sustainable, ecofriendly life.

To understand how the online community feels about climate change in 2022, we tracked and analyzed English-only mentions in the US, UK, Australia, and India using Synthesio’s AI-enabled consumer intelligence platform.

Download this report to learn:

The top events and climate-related topics generating social buzz
How conversations about climate change skepticism are evolving
The top climate change influencers
What internet users are saying about fossil fuels and renewable energy

Insights Provided by Ipsos

Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.