Celebrity Cosmetics: Social Insights About Top Brands and Trends

A Synthesio Report

The global beauty industry is no stranger to disruption. In recent years, the COVID-19 pandemic shook beauty brands that were heavily reliant on in-store sales. But despite shutdowns and supply chain disruption, the industry continues to grow. Celebrity-owned cosmetics brands are popping up everywhere we look – particularly on social media. 

To understand how these brands stack up, and how consumers really feel about them, we tracked online conversations about 53 brands in the US, UK, and France. Synthesio’s AI-enabled consumer intelligence platform collected and analyzed over 1.5 million, English only mentions about celebrity makeup, skincare, and haircare companies - and trends like men’s cosmetics and sustainable beauty. 

Download this report to learn:

  • The top 10 celebrity-owned brands by share of voice, interactions, and followers
  • How online consumers really feel about celebrity cosmetics brands
  • What cosmetics brands (celebrity-owned and non-celebrity owned!) can do to keep up with emerging competitors and evolving trends

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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