Case Study: How Big Group Uses Social Intelligence to Deliver Value to Global Brands

A Synthesio Case Study

Big Group is a London-based marketing agency that specializes in getting clients closer to their markets and consumers. For over 30 years, they’ve helped brands like Mastercard and Samsung create unique experiences, transform business problems, drive performance, and build communities.

To track the response and impact of their client engagements – and ensure their work is rooted in real consumer needs and preferences – Big Group turns to real-time social data. 

Download this case study to learn how Big Group:

  • Uses social intelligence to inform new business pitches and develop client strategies
  • Helped a global financial services company measure the impact of their event sponsorship 
  • Worked with an international restaurant chain to understand consumer preferences and behaviors
  • Tracked competitors and potential crises for a luxury automotive manufacturer

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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