How Asahi Uses Synthesio's Audience Analysis Solution to Craft a Customer-Centric Marketing Strategy

Learn how Asahi used Profiler by Synthesio to back its marketing planning with data and powerful audience insights

Asahi is a global company providing the highest quality soft and alcoholic beverages. Facing tough and quickly growing competition, along with brand new trends on the market, Asahi needed to access better knowledge about their core audience.

Download our case study to see how Asahi procured actionable results with Profiler by Synthesio to:

Get a unique understanding of its audience
Understand their interests, behaviors, and preferences and compare them both competitors and a reference audience
Craft a strong marketing strategy and precise actions (content marketing, events, and partnerships) to ensure target performance

Insights Provided by Ipsos

Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.