Breast Cancer: Understanding the Patient Journey Through Social Data

A Synthesio Report

Breast cancer is a widely discussed topic online - and one of the most-searched types of cancer on Google. Beneath all of this internet data are critical insights about the patient journey from pre-diagnosis to remission. To understand patient experiences and needs, Ipsos Spain experts analyzed social and search data over the past 19 months. 

Download this report to learn:

  • What the digital journey looks like for a breast cancer patient
  • What topics and search terms patients use online 
  • The top 11 themes in breast cancer-related conversations
  • The role social media plays in the breast cancer patient journey 

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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