Black Friday 2021: How U.S. consumers really felt about this year’s shopping

A Synthesio Report

Over the past decade, Black Friday has become a global retail phenomenon. Though 2020 threatened to make or break the shopping extravaganza, 2021 saw the promise of returning to stores and securing much-anticipated deals. But things looked different this year: early sales encouraged shoppers to spread their spending over longer periods, and in-store traffic didn’t reach pre-pandemic levels.

In this infographic, we collected and analyzed millions of online conversations across social sites, forums, and blogs to find out:

  • The top factors that influenced shoppers’ purchase decisions
  • How consumers perceived this year’s deals and discounts
  • Why many opted to stay home and shop online
  • Which cultural trends impacted Black Friday shopping behavior

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

Download the report here.

Your privacy is important to us.

Optionally paste or type content here.

Synthesio is trusted by global brands including ...