Black Friday 2021: How U.S. consumers really felt about this year’s shopping
A Synthesio Report
Over the past decade, Black Friday has become a global retail phenomenon. Though 2020 threatened to make or break the shopping extravaganza, 2021 saw the promise of returning to stores and securing much-anticipated deals. But things looked different this year: early sales encouraged shoppers to spread their spending over longer periods, and in-store traffic didn’t reach pre-pandemic levels.
In this infographic, we collected and analyzed millions of online conversations across social sites, forums, and blogs to find out:
- The top factors that influenced shoppers’ purchase decisions
- How consumers perceived this year’s deals and discounts
- Why many opted to stay home and shop online
- Which cultural trends impacted Black Friday shopping behavior
Insights Provided by Ipsos
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.