AI Meets Consumer Insights: Welcome to the Era of AICI

An Ipsos and Synthesio Report

Today's demands for greater speed and agility have put more pressure than ever on marketers and insights pros to not only keep up with consumer behavior but stay ahead of it. Add in the need to make sense of online and offline data and the continuing march to democratize data science, and we have the perfect storm in the world of consumer insights. 

But advances in AI are changing the way brands gather and activate consumer insights - the role of social data as a whole. In this report, we will explore how AI is bringing new solutions and new insights to enterprises and challenging the status quo.

Download the report “AI Meets Consumer Insights: Welcome to the Era of AICI” to learn: 

  • How a new breed of AI-enabled consumer intelligence solutions (AICI) is reshaping the future of consumer understanding
  • Which roles and teams are now using consumer insights to make better, faster business decisions 
  • Tips for building the business case for AICI
  • How to chart your path to AICI based on maturity and use case
  • 3 ways to prepare for the future of consumer insights 

Insights Provided by Ipsos

IpsosSynthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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