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Click to download 2024' KEYS Webinars presentations 

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Click to download the 2026 reports


 

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In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?

July 2026 

 

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Is ESG at a crossroads? The business challenges – and opportunities – are numerous. Leaders need to ensure internal alignment and understanding across a range of initiatives. Our  KEYS webinar is devoted to understanding the real state of ESG in business today, setting out the key things we need to get right.

June 2026 

 

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In this KEYS webinar we unravel the complexities of generational analysis in marketing and business. While broad labels can attract attention, they often lack depth and evidence. Discover how to use generational insights effectively to understand societal changes and identify emerging opportunities, featuring findings from the new Ipsos Generations Report.

May 2026 

 

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Our KEYS webinar takes a moment to assess the role technology plays in today’s environment. What’s changing. And what’s staying the same?

April 2026 

 

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We’re barely halfway through the year, but more than ever, it feels like the role of researcher; Our KEYS webinar is dedicated to what we’ve learned so far during 2025. Are we adapting fast enough? And are there areas where we need to change course?  

March 2026 

 

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Against the backdrop of a global climate of uncertainty, we’re seeing a decline in optimism, as people worry about what the coming period has in store for their families and their communities. The Ipsos Global Trends team wPpresent some of  the findings of our latest report as we explore how the trends that will shape the future are evolving, as the uneasy decade continues. 

February 2026 
 
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What does the term “middle class” mean anyway? Is it all about culture or shared values? Or is it more about money and material aspirations? What is the picture from country to country? We’ve been conducting new research to find out more and in this webinar we're  sharing on-the-ground perspectives as people give us their in-the-moment takes on how they see their lives - and their status in life - these days. Along the way we’ll hear about freedom (in the US), familismo (in Mexico) and understatedness (in the UK).
January 2026 
 
 


In this final KEYS webinar of the year, we’ll be looking at the last 12 months through the rear-view mirror.  It’s been a year when optimism was often hard to find, accompanied by an all-pervasive sense of nostalgia, we look at what it means to be an ‘American’ brand,  we delve into Innovations in China. and discuss how this year put artificial intelligence to work.