The Future of Wellness Discovery: Culture, Consumers, and LLM Optimisation

On-Demand Webinar

The wellness industry is more dynamic and fast-evolving than ever. But as consumers’ relationships with wellness shift, and as brands face new competitive landscapes shaped by LLMs like ChatGPT, Google Gemini, etc., it’s becoming harder to know how (and where) your brand is being discovered.

In this on-demand session, we unpack what new ethnographic research, digital behavioural data, and strategic Generative Engine Optimisation (GEO) analysis reveal about the new wellness discovery journey, and what it means for your brand’s visibility, cultural relevance, and performance.

You'll discover:

• Cultural Meaning: The new meanings of wellness, and how it is changing consumer expectations.
• Pre-Discovery: Where people are finding wellness brands online today.
• During Discovery: How LLMs like ChatGPT are reshaping brand visibility and positioning and impacting perception.
• Post-Discovery: What people do next.

Featuring real cultural shifts and real blind spots that most wellness brands don’t even know exist, this session is essential viewing for marketers navigating the intersection of culture, consumers, and AI.

Watch now on demand.

Amanda Woodley Head of Clients - Ipsos iris, Ipsos	Luciano Candilio Director - Ipsos Synthesio, Ipsos	Colin Strong Global Lead of Behavioural Science, Ipsos