Social Media Intelligence Suite & Insights

Unlocking Innovation: The Edge Framework Explained

On-Demand Podcast + Downloadable POV

What happens when agentic AI meets deep human understanding?

Join Ipsos experts Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill as they explore how combining agentic AI with qualitative insight reveals use behaviours at the margins, and how those overlooked moments can unlock the next wave of high-growth opportunities.

Listen in for a sharp, practical conversation on where AI accelerates insight, where humans still lead, and why the edges are where growth really happens.

Introducing our Speakers


Sandro Kaulartz Chief Innovation Officer, Ipsos Synthesio	Ajay Bangia Global Qualitative Leader (AI Solutions), Ipsos UU	April Jeffries Global Leader, Ethnography and Immmersion, IpsosUU, US	Karin O'Neill Ipsos UU, US

Insights Provided by Ipsos

Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.

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Insights Provided by Ipsos

Synthesio is trusted by global brands including ...