Artificial Intelligence is transforming how organizations innovate, make decisions, and understand customers. But the most successful organizations are those that learn how to combine the strengths of AI with human judgment, creativity, and expertise. In this webinar, we will explore the concept of Augmented Intelligence: a human-centered approach to AI that focuses on enhancing, rather than replacing, human capabilities. Drawing on insights from behavioral science, neuroscience, and real-world applications, the session will examine how AI can help people think better, make better decisions, and unlock greater business value. 

Participants will discover why AI adoption is fundamentally a human challenge, shaped by trust, agency, context, and decision-making. The webinar will explore practical principles such as positive friction, calibrated trust, and human-AI collaboration, while showcasing examples of how Ipsos is applying these ideas through innovations such as Ipsos PersonaBot, AI-moderated interviews, and synthetic data solutions. Rather than asking what AI can do on its own, we will explore how organizations can use AI to elevate human potential and gain a sustainable competitive advantage.