Attention is the most valuable currency in marketing, where constant demands for our focus flit from one thing to the next, yet we can endlessly binge on content from TV to podcasts to films. This dynamic, and the explosion of AI and misinformation, creates a new challenge for creators and brands to connect with consumers in their screen-saturated lives.
Taped amid the buzz of the 40th SXSW in Austin, our May 13 What the Future: Attention webinar in a new conversation format, features exclusive new data from Ipsos and digs deep into the dual realities of our fragmented yet focused habits. You’ll hear about the emerging pushback against constant connectivity in favor of mindfulness and why building genuine brand communities might just be the antidote.
Speakers:
Matt Carmichael |
Matt Klein |
Cheryl Miller Houser |
Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
For more insights on what it takes to break through in the modern world, be sure to check out our Real Reality: Insights to Activate.
Attention is the most valuable currency in marketing, where constant demands for our focus flit from one thing to the next, yet we can endlessly binge on content from TV to podcasts to films. This dynamic, and the explosion of AI and misinformation, creates a new challenge for creators and brands to connect with consumers in their screen-saturated lives.
Taped amid the buzz of the 40th SXSW in Austin, our May 13 What the Future: Attention webinar in a new conversation format, features exclusive new data from Ipsos and digs deep into the dual realities of our fragmented yet focused habits. You’ll hear about the emerging pushback against constant connectivity in favor of mindfulness and why building genuine brand communities might just be the antidote.
Speakers:
|
Matt Carmichael |
Matt Klein |
Cheryl Miller Houser |
Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
For more insights on what it takes to break through in the modern world, be sure to check out our Real Reality: Insights to Activate.
