While ESG has become a political football in the culture wars, the truth is that Americans broadly care about the issues that ESG practices aim to solve – perhaps slightly less than the world on average, but still in the same ballpark.
Almost three in four Americans (71%) say we’re heading for environmental disaster unless we change our habits quickly, according to the 2024 Ipsos Global Trends survey; 80% said the same on average across all 50 countries surveyed. And despite high-profile attacks on diversity, equity and inclusion policies, two-thirds of Americans (69%) say they support policies to hire underrepresented people and to promote equity in the workplace, according to a Washington Post/Ipsos survey.
But beyond caring about sustainable practices, people in the U.S. and around the world believe that businesses have major role to play in fixing our planet.
Join experts from Paramount, The Ad Council, and Ipsos as we explore key ways brands can succeed with sustainable products and services:
- By learning about how Americans really feel about environmental, social and governance issues, despite all the political noise
- How successful businesses are bringing ESG practices outside the boardroom and integrating them throughout their business, including to insights professionals
- How brands can grow with sustainable products by connecting with their customers using the three key elements of behavior change: attention, beliefs, and compliance – the ABCs
This session is part of our ongoing Insights to Activate series featuring actionable insights to drive business success. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
While ESG has become a political football in the culture wars, the truth is that Americans broadly care about the issues that ESG practices aim to solve – perhaps slightly less than the world on average, but still in the same ballpark.
Almost three in four Americans (71%) say we’re heading for environmental disaster unless we change our habits quickly, according to the 2024 Ipsos Global Trends survey; 80% said the same on average across all 50 countries surveyed. And despite high-profile attacks on diversity, equity and inclusion policies, two-thirds of Americans (69%) say they support policies to hire underrepresented people and to promote equity in the workplace, according to a Washington Post/Ipsos survey.
But beyond caring about sustainable practices, people in the U.S. and around the world believe that businesses have major role to play in fixing our planet.
Join experts from Paramount, The Ad Council, and Ipsos as we explore key ways brands can succeed with sustainable products and services:
- By learning about how Americans really feel about environmental, social and governance issues, despite all the political noise
- How successful businesses are bringing ESG practices outside the boardroom and integrating them throughout their business, including to insights professionals
- How brands can grow with sustainable products by connecting with their customers using the three key elements of behavior change: attention, beliefs, and compliance – the ABCs
This session is part of our ongoing Insights to Activate series featuring actionable insights to drive business success. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
