Reaching, converting and delighting consumers will never be simple – but with the right tools, your brand can succeed. It all begins with understanding the context of your customers’ journey through chaos every day.
Marketers and consumers often don’t think alike: Marketers spend way more time thinking about their brand and category than most consumers ever do. Generally speaking, consumers are inundated with brands and tune out most of them, which makes it harder than ever for brands to stand out.
So how do marketers bridge this gap and position their brands for success in this chaotic world?
Join experts from YouTube, MetLife and Ipsos as we explore key ways brands can get ahead in the customer journey:
- Positioning: How marketers can reshape consumer expectations so that only their brand can meet them
- Creative activation: How social advertising can transcend transactional interactions to forge a persistent brand story
- Delivering: How the brand experience can be designed and delivered so that it meets and reinforces consumer expectations
Expert Panelists:
- Bethany Poole, Sr Director, Client Impact, Advocacy & Social, YouTube Ads Marketing
- Koley Corte, SVP & CMO, Regional and Institutional, and Global Head of Customer Insights and Analytics, MetLife
- Stephanie Bannos-Ryback, EVP & Head of Experience Service Lines, Ipsos
- Pedr Howard, EVP & U.S. Creative Excellence Service Line Leader, Ipsos
This session is part of our ongoing Insights to Activate series featuring actionable insights to drive business success. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Reaching, converting and delighting consumers will never be simple – but with the right tools, your brand can succeed. It all begins with understanding the context of your customers’ journey through chaos every day.
Marketers and consumers often don’t think alike: Marketers spend way more time thinking about their brand and category than most consumers ever do. Generally speaking, consumers are inundated with brands and tune out most of them, which makes it harder than ever for brands to stand out.
So how do marketers bridge this gap and position their brands for success in this chaotic world?
Join experts from YouTube, MetLife and Ipsos as we explore key ways brands can get ahead in the customer journey:
- Positioning: How marketers can reshape consumer expectations so that only their brand can meet them
- Creative activation: How social advertising can transcend transactional interactions to forge a persistent brand story
- Delivering: How the brand experience can be designed and delivered so that it meets and reinforces consumer expectations
Expert Panelists:
- Bethany Poole, Sr Director, Client Impact, Advocacy & Social, YouTube Ads Marketing
- Koley Corte, SVP & CMO, Regional and Institutional, and Global Head of Customer Insights and Analytics, MetLife
- Stephanie Bannos-Ryback, EVP & Head of Experience Service Lines, Ipsos
- Pedr Howard, EVP & U.S. Creative Excellence Service Line Leader, Ipsos
This session is part of our ongoing Insights to Activate series featuring actionable insights to drive business success. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
