In a marketplace that’s becoming more walled gardened, the need for data ownership by marketers is becoming increasingly important. As governments crack down on the misuse of data from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships and their bang for their media buck.
Please join Robert Cardarelli, EVP, Analytics and Attribution, Ipsos MMA, and John Piccone, Adform’s Regional President, Americas, as they surface the critical aspects of data ownership, and detail why it's time for a marketers bill of rights.
Ipsos MMA is a leading global analytics consultancy that enables its clients to achieve higher revenues and operating profits via its forward-looking, data-driven analytics, software, and consulting solutions. In 2022, Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale.
Don’t miss out on hearing how your brand can optimize its marketing investments. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
In a marketplace that’s becoming more walled gardened, the need for data ownership by marketers is becoming increasingly important. As governments crack down on the misuse of data from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships and their bang for their media buck.
Please join Robert Cardarelli, EVP, Analytics and Attribution, Ipsos MMA, and John Piccone, Adform’s Regional President, Americas, as they surface the critical aspects of data ownership, and detail why it's time for a marketers bill of rights.
Ipsos MMA is a leading global analytics consultancy that enables its clients to achieve higher revenues and operating profits via its forward-looking, data-driven analytics, software, and consulting solutions. In 2022, Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale.
Don’t miss out on hearing how your brand can optimize its marketing investments. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
