People think of identity as something we’re born with but also how they express themselves. This age-old question of who we are is at the forefront of conversations in both positive and negative ways. It’s a complex and culturally dependent philosophical construct that can draw people together or separate them. It’s also changing with the influence on virtual spaces and first-party data. How do we as marketers and researchers use what we know of identity and to what extent?
Join What the Future editor Matt Carmichael as he outlines exclusive, fresh data and foresight on what forms a person’s identity, how it’s shaped and represented externally and how people want it used in products, marketing, media and as a credential.
You’ll hear audio interview highlights with experts from The American Communities Project, The Sandbox, Ready Player Me, USC Annenberg Inclusion Initiative, and a leading Hollywood costume designer and stylist about what shapes and how we express identity today and into the future.
We’ll also cover apparel and appearance, personalized products, demographics, party ID, virtual communities and the metaverse, psychographics, virtual identities and avatars, multiple identities versus anonymity and user experience, security, and media representation and reflection. We’ll also telegraph how those factors could shift in the future and what it means for your company or brand.
Don’t miss out – register to listen in!
People think of identity as something we’re born with but also how they express themselves. This age-old question of who we are is at the forefront of conversations in both positive and negative ways. It’s a complex and culturally dependent philosophical construct that can draw people together or separate them. It’s also changing with the influence on virtual spaces and first-party data. How do we as marketers and researchers use what we know of identity and to what extent?
Join What the Future editor Matt Carmichael as he outlines exclusive, fresh data and foresight on what forms a person’s identity, how it’s shaped and represented externally and how people want it used in products, marketing, media and as a credential.
You’ll hear audio interview highlights with experts from The American Communities Project, The Sandbox, Ready Player Me, USC Annenberg Inclusion Initiative, and a leading Hollywood costume designer and stylist about what shapes and how we express identity today and into the future.
We’ll also cover apparel and appearance, personalized products, demographics, party ID, virtual communities and the metaverse, psychographics, virtual identities and avatars, multiple identities versus anonymity and user experience, security, and media representation and reflection. We’ll also telegraph how those factors could shift in the future and what it means for your company or brand.
Don’t miss out – register to listen in!
