Recent Ipsos research has found that:
- Younger men are more open to wearing cosmetics and more comfortable publicizing the fact;
- While older men are concerned about “looking old,” they’re reluctant to let anyone know they might consider cosmetics;
- Across the board, men prefer to purchase skincare/cosmetics products from “men’s brands” rather than “women’s brands.”
Join us for a complimentary webinar as we deep dive into evolving attitudes and behaviors related to male grooming, skincare and cosmetic usage. We will explore both a historical overview of how male grooming evolved and highlight generational differences that exist in their routines and regimen. We will also discuss the role and influence of women in the purchase decision making process. Further, we will share the outcome of our advanced analytics identifying what will predict purchase behavior in male personal grooming categories.
Don’t miss out – register today!
Recent Ipsos research has found that:
- Younger men are more open to wearing cosmetics and more comfortable publicizing the fact;
- While older men are concerned about “looking old,” they’re reluctant to let anyone know they might consider cosmetics;
- Across the board, men prefer to purchase skincare/cosmetics products from “men’s brands” rather than “women’s brands.”
Join us for a complimentary webinar as we deep dive into evolving attitudes and behaviors related to male grooming, skincare and cosmetic usage. We will explore both a historical overview of how male grooming evolved and highlight generational differences that exist in their routines and regimen. We will also discuss the role and influence of women in the purchase decision making process. Further, we will share the outcome of our advanced analytics identifying what will predict purchase behavior in male personal grooming categories.
Don’t miss out – register today!
