Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Success used to come with a time-tested playbook: get an education, work hard, buy a home, build a career and retire comfortably. That formula feels far less certain to many Americans today. Ipsos' Future of Success survey explores how Americans define success in an era of economic uncertainty, shifting life stages and growing questions about the American Dream.
Our findings reveal what people want most — from health, financial security and self-sufficiency to homeownership and family — and whether they believe those goals are within reach. This data gives executive leaders, marketers and policymakers across industries valuable insights across demographics to anticipate the future risks and opportunities for business:
- 88% say the American Dream is harder to achieve than it used to be
- 95% say financial security is important, but only 45% feel successful in achieving it
- 14% believe the traditional path to success is the most reliable one
- 70% think being born wealthy makes success likely, while 33% say the same about starting a business
- 71% believe a college degree isn't necessary for success
- 51% say having multiple incomes is a choice for financial freedom, while 49% say it's necessary because one job doesn't pay enough
About What the Future
What the Future is Ipsos' thought leadership platform exploring the forces shaping society, business and culture. Through original research and expert perspectives, this editorial series helps leaders understand how changing attitudes and behaviors are redefining the future.
For more detailed findings or to explore our perspectives on future trends, please contact Matt Carmichael at [email protected].
See our What the Future archive for additional forward-looking insights across a wide range of topics.
