
The nutritional supplement market is booming—but what drives a consumer to buy in the U.S. is completely different from the UK or France.
Health and wellness are evolving faster than ever. Driven by social media and non-traditional trends, consumers are looking for new ingredients, new benefits, and new brands.
But how do you know which trends are passing fads and which are the future of the industry? And how can you effectively action against those trends to develop winning innovations?
Listen in as we unpack the future of nutritional supplements. Powered by fresh insights from our Ipsos.Digital platform, our Innovation, Observer and Ipsos.Digital experts from the U.S., the UK and France will show you exactly what is driving this thriving market.


