Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Attention has become both precious and elusive in today's fractured and AI-driven world. Ipsos' latest survey on the Future of Attention dives into how people’s focus is shaped, captured and influenced in this rapidly changing digital era for leaders in media, consumer goods, advertising, tech, education, politics and social media.
This exclusive study offers powerful insights into where, how, when and why people spend their attention and focus, highlighting:
- What makes it hard for people to stay focused
- How social media affects our ability to pay attention
- Ways people deal with having information overload
- People’s confidence in content they see
- Concerns over misinformation
- Attitudes about AI transparency
This data is valuable for anyone trying to grasp and adjust to the shifting ways we stay mentally engaged, entertained and informed. Whether you're creating engaging content, aligning with various audiences and cultures, making workplaces more efficient or creating new technologies, these data offer a path for keeping people's attention in a world of growing AI and declining trust.
About What the Future
What the Future is Ipsos’ ongoing series exploring the questions and implications of potential futures that will shape business in the coming decade. It provides exclusive data combined with expert interviews to help businesses prepare for the challenges and opportunities that lie ahead.
For more detailed findings or to explore our perspectives on future trends, please contact Matt Carmichael at [email protected].
See our extensive archive for a wealth of forward-looking insights on a variety of topics.
