Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
What the Future: Family
The future of Family is evolving in both structure and perception, as traditional family norms transform and new dynamics like more solo households emerge. What the Future: Family dives into these changes, explaining how broader definitions of family, technology usage among children and parental responsibilities are shaping modern family life and diverse household types.
Explore how these insights reflect evolving societal norms and inform the future of family life for a broad range of industries and issues, from technology to environmental concerns and caregiving to holiday spending.
Key Insights from Ipsos' Future of Family Survey:
- The percentage of Millennials who say they plan to have children has dropped significantly from 43% in 2024 to 20% in 2025.
- 80% agree that chosen family is as significant as traditional relations, highlighting evolving social constructs.
- 57% of Gen Zers consider a friend to be family, compared to the adult average of 49%, reflecting shifting definitions beyond blood and legal ties.
- Gen Z (62%) and Millennials (63%) are significantly more likely to invite friends to family gatherings than Boomers (41%).
- Friends are a top-3 gift recipient for 58% of Gen Z and 51% of Millennials, compared to just 30% of Boomers.
- 76% of parents agree children spend too much time online, affecting social skills, posing a dilemma in digital upbringing.
- 77% of adults believe future generations will face severe climate challenges, influencing family planning and upbringing.
- 73% of Americans believe the U.S. will face a caregiver shortage in the future, highlighting potential challenges for healthcare, elder services and policymaking.
About What the Future
What the Future is Ipsos’ ongoing series exploring significant emerging trends that will shape business in the coming decade. It provides exclusive data combined with expert interviews to help businesses prepare for the challenges and opportunities that lie ahead.
For more detailed findings or to explore our perspectives on future trends, please contact Matt Carmichael at [email protected].
See our extensive archive for a wealth of forward-looking insights on a variety of topics.
