Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
What the Future: Indulgence
The future of Indulgence is evolving as its twin facets, luxury and vice, shift. We see this when luxury brands become less indulgent or some indulgent products become vices or new markets open because what once was a vice is now just … a thing people do.
Our What the Future: Indulgence issue explores these evolving worlds as traditional luxury morphs to more inclusive and value-aligned consumerism and vices become more commonplace. The issue also examines the moral and political dynamics shaping our choices, providing insights across sectors including retail, food and beverage, experiences and technology, while asking key questions about the future of luxury in a rapidly changing world.
Key insights from Ipsos’ Future of Indulgence survey:
- 76% of Americans report that fine dining is more of a luxury than an everyday purchase, while experiences and ordering food delivered fall between luxury (51%) and everyday purchases.
- 49% of Millennials agree that if it’s easy to get, it’s not a luxury, compared to 38% of all adults.
- 54% of Americans agree that consuming sugary soft drinks is morally acceptable, down 17 percentage points from 2018 when 71% of Americans agreed. Moral acceptability for consuming liquor, as well as engaging in casino gambling and online gambling, also dropped by 16 percentage points during that period.
- 62% of adults define luxury by its expensiveness, with adults 55+ driving this pattern, up 13 points over 2021.
- 78% of Americans agree that there are certain topics people shouldn’t gamble on.
- 59% of men say sexual content in entertainment and advertising gets their attention, but 38% say it demeans the people involved.
About What the Future
What the Future is Ipsos’ ongoing series exploring significant emerging trends that will shape business in the coming decade. It provides exclusive data combined with expert interviews to help businesses prepare for the challenges and opportunities that lie ahead.
For more information or to request a complimentary presentation of our findings, please contact Matt Carmichael at [email protected].
See our extensive archive for a wealth of forward-looking insights on a variety of topics.
