Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
The future of wellness is being rewritten, and the data from Ipsos' latest Future of Wellness survey reveals the tensions shaping it. While Americans are optimistic about medical advancements, they're wary of AI in healthcare and deeply concerned about healthcare costs.
This data backing the What the Future: Wellness 2025 issue is a deep dive into American health behaviors and expectations. It offers a nuanced view of the coming decade in wellness for healthcare providers, insurers, pharmaceutical companies, and wellness and consumer brands looking to meet evolving patient and consumer needs and preferences.
Key data points include:
- 62% of Americans believe cures or prevention for diseases will improve in the next 10 years
- 74% want their doctor to know how much treatments, tests and medications will cost before prescribing, yet only 19% think healthcare costs will improve in the next decade
- Only 27% trust AI to handle their medical data, compared to 74% who trust their doctor
- 72% are comfortable with technology monitoring vital signs and tracking health routines
- 84% believe addressing menopause is important for advancing women's health
- 64% of respondents ranked "what you eat" as the most important factor for their personal health
About What the Future
What the Future is Ipsos' ongoing deep dive into emerging trends, featuring exclusive data and expert interviews that help businesses prepare for tomorrow's challenges and opportunities.
For more information or to request a complimentary presentation, contact [email protected].
Explore our archive of past editions for other forward-looking insights.
