Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
What the Future: Teen isn’t another Gen Z report. It’s about what it means to be young in today’s world and what that might look like tomorrow. It’s also not, therefore, an issue about the future of a thing or a topic. But rather a group of humans. So, we’ll talk about where teens are today, what this cohort might look like tomorrow and what “being a teen” might look like in the future, too.
Join us for a broad look at how shifts in the economy, technology, and society at-large are restructuring teen habits, beliefs, and mental health, what that could mean for the years to come, and why institutions, media and brands across industries should be paying close attention. What the Future Editor Matt Carmichael will guide you through exclusive U.S. data from our Future of Teens study, which will also include highlights from our interviews with:
- Robin Watson, head of YouTube Creative, Global Product Solutions
- Shivani Gorle, senior manager, Audience Impact & Intelligence, Paramount Advertising
- Barb Solish, national director in the Office of Innovation at NAMI
- Kaley Mullin, Youth & Trends Insights Lead, YouTube
- Justin Massa, senior vice president of Enterprise Services at Newlab
- Eva Lighthiser, plaintiff, Held v. State of Montana
Register today. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Ipsos' Future of the American Dream survey uncovers valuable insights into Americans' shifting definitions, goals and attitudes around the concept of the American Dream. It reveals how brands and marketers can help people achieve their aspirations, especially in financial services and technology.
The data shows the Dream’s potential as a foundational bedrock for messaging across categories from healthcare to automotive to CPG, including for American-made products and those sold in local businesses.
Key data points include:
- Definitions and perceptions of the American Dream
- Personal goals and progress
- Values defining America as a nation
- Demographics insights (age, generation, race, party ID, socioeconomic status)
- Areas of common ground and tension
- Factors influencing relocation decisions
- Views on financial institutions’ role in achieving goals
- Attitudes on gender equality
- Comparative views on key aspects (e.g., freedom vs. wealth, individual vs. government responsibility)
About What the Future
What the Future is Ipsos' bimonthly deep dive into emerging trends, featuring exclusive data and expert interviews that help businesses prepare for tomorrow's challenges and opportunities.
For more information or to request a custom presentation, contact [email protected].
Explore our archive of past editions for additional forward-looking insights.
